About Trusted Brand

For the past 25 years, the Reader’s Digest Trusted Brands survey has uncovered India’s most trustworthy brands. This study has established its reputation as a premier consumer-based and international measure of brand preference.

The survey aims to provide an accurate reflection of consumer preferences and present new, relevant insights into consumer attitudes towards brands and companies in India. It provides an objective and reliable reference for consumers throughout the country.

It shows which brands stand out above the others by consistently delivering on promises to satisfy their needs, deliver quality and has a positive image in eyes of consumers. The study awards brands across various parameters that define the notion of TRUST in the mind of the consumer.

Marketing and Development Research Associates (MDRA), a premier research organization has conducted 2023 survey for Reader’s Digest.