The India Story, Classic Ads from 1956 to 1985

  • Vintage advertisements from Reader’s Digest, down the years, captures the narrative of a nationVintage advertisements from Reader’s Digest, down the years, captures the narrative of a nation

    If advertising is the business of selling hope, it is also the chronicler of times past and the narrative of a nation. The India story would be incomplete without classic ads from the golden days of the ’50s and ’60s.

  • Popular advertisements and jingles are somehow part of our fondest memories. It is no wonder then that we are awash with a wave of nostalgia looking back, even if some of the brands are long gone.

  • Here is a collection of ads dating back to the 1950s until the 80s, featured in our back issues. Some of them you may be familiar with, others not so much. Yet others could be campaigns you recognize as iconic, as they established certain brands as household names in India.

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