The India Story: Classic Ads from 1956 to 1985

• Vintage advertisements from Reader’s Digest, down the years, captures the narrative of a nation (Gold Spot ad from RD 1971)

  If advertising is the business of selling hope, it is also the chronicler of times past and the narrative of a nation. The India story would be incomplete without classic ads from the golden days of the ’50s and ’60s.
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  Popular advertisements and jingles are somehow part of our fondest memories. It is no wonder then that we are awash with a wave of nostalgia looking back, even if some of the brands are long gone.

  (Lux soap and Tata Eau De Cologne ads from RD 1965)
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  Here is a collection of ads dating back to the 1950s until the 80s, featured in our back issues. Some of them you may be familiar with, others not so much. Yet others could be campaigns you recognize as iconic, as they established certain brands as household names in India.

  (Brylcreem and  Sparkling Andrews ads from RD 1956)
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  (Studebaker-Packard ad from RD 1956, Polson's ad from RD 1958)
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  (Campa Cola ad from RD 1985, Paragon Elpar ad from RD 1974)