Trusted and voted by consumers since 1998, the Reader's Digest Trusted Brand Survey is the ultimate seal of consumer approval on a wide range of goods and services.

Methodology

  1. 19th consecutive year & 12th Year in India
  2. 2000+ Respondents in India.
  3. Postal, Online and Phone survey of Reader’s Digest Subscribers and Quality Consumers (Aged 20 or above, Secondary school or above, Top 50% of population by household income)
  4. Fieldwork January 2017
  5. Over 46 categories surveyed per country
  6. Data captured by TNS

Research Partner

TNS is one of the world's top research firms and provides clients with cohesive global support with a comprehensive suite of leading research products.

TNS employs over 10,000+ employees across 80 countries in North and Latin America, Europe, the Middle East and Africa, and Asia-Pacific.

Criteria for Gold and Platinum awards

A brand's rating score clearly excels above other brands

Brand achieves rating score of:- 3 times the next brand

Trusted Brands Survey - Methodology

My Most Trusted Brand is:
  • Quality
  • Excellent Value
  • Caring
  • Credible
  • Ethical
  • Reputed
  • Socially responsible
  • Quantitative

    Total number of Votes

  • x
  • Qualitative

    Average Score of 5 Qualitative values

  • =
  • Total Rating Score
Trusted brand survey
  • Postal Survey
  • On- Line
  • Tele-Phonic
  • Delhi
  • Mumbai
  • Chennai
  • Kolkata
  • Bengaluru

Equal weightages to all modes of data collection
Data weighted to reflect the actual distribution of population

Past winners

Click to view the winners list for 2016...

Click to view the winners list for 2015...

Click to view the winners list for 2014...

Methodology

TNS is one of the world's top research firms and provides clients with cohesive global support with a comprehensive suite of leading research products...

Study Background

For the past 17 years, the Reader's Digest Trusted Brands survey has uncovered India's most trust-worthy brands...

Gallery

Click to view the event glimpse for 2014...